June 03, 2021 2 min read
The name, adopted from the Spanish word "pridé," means "strength in numbers" and was chosen to support an approach to protecting the rights of gay men and women. After several large-scale acts of civil rights legislation, PRIDE emerged as a well-organized movement. In addition to official support from federal, state, and local governments, chapters worldwide created trails of pride events and life-affirming programs. The American Psychological Association officially adopted the term in 1994 after years of debate. Marketers, writers, and other influencers were vital to PRIDE, the umbrella organization for Pride events. There were panels, conferences, discussions, and more. The results showed that when people came together on an issue, large or small, they could pull together.
Twenty years ago, Bond author and playwright Susan Cooper set a historical milestone for the game — the first mainstream book for a gay character. Cooper's fictional character, Mrs. Miller, was in love with another woman in her drama class. In Need of Dignity, a 1976 graphic novel, she is gay, was directed to grow as a woman, and struggles with the social impact of her sexual orientation. But she never questions her sexual orientation. An essential part of her character's life was her mental health, as Cooper's mental health was never explored fully on the page. All the while, Bond was still dominant. Her story was yet to be told.
When writers bring unique points of view to the table, the audience is forced to confront new opinions, realities, and realities. Subtle yet robust, PRIDE greatly added to the marketing world, launching similar movements and paving the way for brands and writers.
We also use Pride to celebrate the lives lost due to negative stigmas against our group. Also, to continue to make political moves that benefit the most marginalized in our group, Black Transgender people. According to the HRC Foundation's report Dismantling a Culture of Violence, These barriers (within the workplace) are even higher for Black transgender people, who have double the unemployment rate of all transgender people and four times that of the U.S. general population. 41% of Black transgender people report experiencing homelessness at some point in their lives. This is more than five times the rate of the general U.S. population.
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